1,700 students benefit from “School Bag” initiative launched by Ajman CSR, Apparel Group & Skechers and IHCO

1,700 students benefit from “School Bag” initiative launched by Ajman CSR, Apparel Group & Skechers and IHCO

Ajman Centre for Social Responsibility (Ajman CSR), an initiatives of the Ajman Chamber of Commerce and Industry, in cooperation with Apparel Group’s Skechers and the International Humanitarian and Charity Organization (IHCO), implemented the ‘School Bag’ initiative, whereby more than1,700 school bags were distributed to students from the first to ninth grades that are affiliated with the IHCO.

Commenting on the initiative, Nasser Al Dhafri, CEO of Ajman CSR, stressed its importance, especially that it coincided with the return to school. It also came to relieve the burdens on families, he added, explaining that one of the main goals of the Ajman CSR is to strengthen its partnerships to ensure unification of efforts and the optimal use of the resources.

He also pointed out that the Centre seeks to implement pioneering projects and initiatives in cooperation with public benefit institutions and the private sector. In addition, it strives to encourage the establishments to continue implementing various programs and projects that feed into their vision and goals on one side and serve members of society on the other hand, he added. Forhis part, Dr. Khaled Abdelwahab Al Khaja, Executive Director of the IHCO, thanked the Ajman CSR and Apparel Group for implementing the initiative, which is in line with the plans and projects of the IHCO that aim at providing appropriate educational tools for school students. He also stressed the role of the initiative in drawing smile on the faces of students and ease the burden on families.

Meanwhile, Apparel Group affirmed its keenness to implement initiatives in cooperation with its partners from the government and private sectors, as a global retail group for more than 75international brands. Skechers donated 1,700 school bags worth AED 90,000 for the initiative. Skechers looks forward to increasing its cooperation with AjmanCSR in the future to implement further initiatives targeting members of the community.

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